Social Media
Starting in August 2022, I became the sole manager of the Missouri Afterschool Network's social media accounts. This role consisted of maintaining a regular posting schedule, coordinating with partner organizations to properly announce and promote events, and timely updates on resources being offered to our audience. I also contributed to web design and content.
Happy New Year! We look forward to another year of providing support to Missouri's afterschool professionals in 2023! Join our mailing list to stay updated in the new year: https://t.co/KxnHH8Io2P pic.twitter.com/akrpufqfHO
— Missouri Afterschool Network (@MO_AfterSchool) December 30, 2022
Tomorrow is #NationalInventorsDay! Let's take a moment to recognize and celebrate the brilliant minds that have shaped our world through their invention and innovation. From the lightbulb to the computers, inventors have changed how we live and work. pic.twitter.com/tw8sdyq9go
— Missouri Afterschool Network (@MO_AfterSchool) February 10, 2023
My main priority in design is aligning a uniform presentation with the Missouri Afterschool Network's organization. I consistently incorporate colors from the logo. The calendar design includes circled dates noting actual events and meetings hosted by the Network throughout the year.
Instagram Design and Management
My first introduction to social media work was as an intern at The Monteverde News, where I created a social media strategy and managed the newspaper's Instagram account. I oversaw the development of The Monteverde News Facebook and Twitter accounts as well. After two months, the Instagram's following had grown by 150%.
Content Creation
Working with a talented team of journalists, I created posts and collages for the newspaper's articles. I maintained a consistent color palette and chose image order specifically to communicate stories in the best way possible. The choice in photographs and editing is uniquely tailored to each story. However, I emphasized warm tones to reflect Monteverde's friendly atmosphere. To add visual interest to the feed, I also used text overlays and fundamental graphic design techniques.