MaKayla Hart

Social

For a year and a half, I acted as the sole manager of the Missouri Afterschool Network's social media accounts. This role consisted of maintaining a regular posting schedule, coordinating with partner organizations to properly announce and promote events, and timely updates on resources being offered to our audience. I also contributed to web design and content.



My main priority in design is aligning a uniform presentation with the Missouri Afterschool Network's organization. I consistently incorporate colors from the logo. The calendar design includes circled dates noting actual events and meetings hosted by the Network throughout the year.


Instagram Design and Management

My first introduction to social media work was as an intern at The Monteverde News, where I created a social media strategy and managed the newspaper's Instagram account. I oversaw the development of The Monteverde News Facebook and Twitter accounts as well. After two months, the Instagram's following had grown by 150%.



Content Creation

Working with a talented team of journalists, I created posts and collages for the newspaper's articles. I maintained a consistent color palette and chose image order specifically to communicate stories in the best way possible. The choice in photographs and editing is uniquely tailored to each story. However, I emphasized warm tones to reflect Monteverde's friendly atmosphere. To add visual interest to the feed, I also used text overlays and fundamental graphic design techniques.

Using Format